Tara works alongside our marketing team to promote Affinity’s products and services by creating copy for digital platforms, websites, social media, marketing materials, and more. Before working at Affinity, Tara spent the past 18 years working in various forms of marketing. After obtaining a master’s degree in integrated marketing communications, she served as the marketing director of a law firm for five and half years. Her inside knowledge of how law firms operate gives her a unique ability to understand clients’ needs.
Tara’s work superpowers are analytics and organizational skills. The favorite part of her job is collaborating with her team and bringing Affinity’s products and services to life.
Tara is based in Charleston, West Virginia, where she lives with her husband, four sons, and one dog. Her biggest hobbies include traveling and reading. She spends most of her spare time cheering on her kids at their sporting events and musical productions.
- Marketing strategies
- Content development
- Social media strategies
- Public relations and media
- Event management
- Market research, and analysis
- Networking
- Copywriting
