Dan leads the Marketing Teams at Lawyerist and Affinity, raising awareness of the Affinity and Lawyerist brands and helping potential clients understand the benefits of digital and business transformation. Dan started his career as a sports writer focused on the use of advanced statistics in baseball, particularly where that data intersected with sports medicine. He has led MarComm teams for three startups in the SaaS and physical goods spaces as well as for a healthcare policy firm raising the profile of Minnesota’s world-class healthcare community.
Dan’s work related superpower is genuinely caring about our audience and see marketing as a way to get them headed on the right path. His favorite part about being the Marketing Leader is using well-established skills like writing and positioning with new channels and technologies.
Dan lives in Saint Paul, MN with his wife, their daughter, and two cats. As a family, they love getting out into nature to hike or cross-country ski depending on the season and spend as much time as they can up along the Superior Hiking Trail in Northern Minnesota. If he is not working or trekking through a forest somewhere, you can find him in the stands supporting local soccer teams like Minnesota United, Minnesota Aurora, and Minneapolis City SC, or cheering on the Minnesota Twins.
- Audience Development
- Branding
- Data Analysis
- Digital Advertising
- Editing
- Earned Media
- Growth Marketing
- Positioning
- Research
- Social Media
- Writing
